First off, a Sales Funnel is a marketing system that you have in put, to facilitate sort and sift your leads through.
It would be wise of you, to add a "Funded Proposal" component to your Sales Funnel, this way you are able to create income on the front end, while you establish your prime business and residual income on the back end.
The following is an representation of my Sales Funnel and the setup, that I have realized to be the most effective.
MARKETING:
By using many different marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and plenty other ways, you will drive traffic to your Sales Funnel.
You must suggest this traffic truly significant content that's specific to the niche you are catering to, in order to get them to enter your Sales Funnel. Turning them into a lead.
PERSONAL CAPTURE PAGE:
In replace for your helpful content, your prospects will render you with their name, email address and most will even furnish you their phone number.
You can generate your own capture page or you can use one of the many marketing systems, that are available and let you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they asked for your useful content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automated way for you to resume providing your leads with valued content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to pertinent and valuable tools that your leads can purchase.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a vital step in the process. You must follow-through with your leads and start to develop a relationship with them.
PICK UP THE PHONE! You read that right. Phone your leads, they won't bite you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Again it's necessary you do this.
Don't solely rely on your auto-responder. From time to time send a personal message to your leads. Not trying to sell them something but just to say good day and to offer assistance.
I also like to relate with my leads on Social Networking sites, like Twitter & Facebook. This way they get to see my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
Throughout this whole duration, I never pitch my primary MLM business to my leads. Because I have offered them valuable content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not order the tools presented in the system, yes! Do some not sign up to my primary business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will realize results and so will you!
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